Meet customer requirements and strive to exceed customer expectations.

Establish unity of purpose and direction and create conditions in which people are engaged in achieving the organization’s quality objectives.

Competent, empowered and engaged people at all levels throughout the organization are essential to enhance its capability to create and deliver value.

Consistent and predictable results are achieved more effectively and efficiently when activities are understood and managed as interrelated processes that function as a coherent system.

Improvement to changes in its internal and external conditions and to create new opportunities.

Decisions based on the analysis and evaluation of data and information are more likely to produce desired results.

For sustained success, an organization manages its relationships with interested parties, such as suppliers.